Analysis of the nine most popular LED lighting mar

Analysis of nine market segments of LED lighting can they lead the trend in 2017

a real strategist always looks at the present from the future. The revolutionary experience brought by technology has always been the vane of future social development. In the LED industry, when we talk about new technologies, what are we talking about? In the past few years, the focus of discussion in the industry mainly focused on light efficiency, light quality, lumen cost, etc. in 2016, intelligent lighting, plant lighting, visible light communication (lifi) have already become hot words, and the fields of UVLED, IR LED, vehicle lighting and so on have become enterprises. Next, I will give you a detailed introduction of the speed of pull down testing machine. What are the esoteric niche markets, micro led, OLED Laser lighting is praised by experts as a potential threat, which attracts the industry. Looking forward to 2017, what are the possibilities of these technology areas? Will they become the mainstream of the development of LED industry, or change into killer applications that threaten the current development of LED

1. Intelligent lighting

intelligent lighting refers to a distributed lighting control system composed of IOT technology, wired/wireless communication technology, power carrier communication technology JG158 (2) 004 rubber powder polystyrene particle external wall external insulation system, embedded computer intelligent information processing, and energy-saving control technology to realize intelligent control of lighting equipment

when IOT and sensor technologies are gradually mature, intelligent lighting has become the next market segment for many enterprises. According to industry statistics, the global smart lighting market in 2014 was about $1.544 billion. In 2015, due to the global economic downturn, the growth rate was lower than expected. According to the statistics of relevant institutions, the total value of the global intelligent lighting and lighting control market in 2015 was $6billion, of which Lutron accounted for the largest market share, followed by Philips. It is expected that the domestic, outdoor and street lighting market will grow the fastest

in recent years, lighting enterprises have accelerated the layout of the intelligent lighting market: OPP lighting and Huawei, the "world's leading supplier of information and communication solutions", have officially signed the strategic cooperation agreement, and both sides will launch a full range of OPP intelligent lighting devices integrated with the hilink agreement in the future; Hongyan appliance joined hands with China Putian to release the "whole house intelligent IOT platform". Earlier, Hongyan and Alibaba intelligent reached an in-depth cooperation to layout the smart home system with smart panel as the main control terminal. In addition, sunshine lighting signed a contract with jd.com, the cooperation between Ericsson and Huawei, the listing of Haier housekeeper smart lighting brand, and Philips and Xiaomi established a joint venture to promote new smart lighting products

at present, the whole intelligent lighting industry has some problems, such as unclear industry standards, vague industry development direction, too many industry communication protocols that are difficult to unify, and high technical barriers and difficult to promote for mainstream enterprises

with the development and maturity of industry technology and the active promotion of manufacturers, the scale of intelligent lighting market will continue to grow, which is expected to reach US $14.353 billion in 2019. It is certain that with the development and maturity of wireless technology and industry, intelligent lighting with energy-saving characteristics and emotional experience will become the standard configuration of all lighting products

2, lifi

Li fi, full English Name: light fidelity, known as lighting technology or lighting technology, is a technology that uses visible light communication technology (VLC) to realize interconnected information transmission. Lighting technology is to use various visible light sources as signal emission sources, and control the on-off of lights through the controller, so as to control the communication between the light source and the terminal receiver

comparison of technical characteristics between Li FI and Wi Fi

as early as 2015, China has made a major breakthrough in the field of visible light communication. After testing and certification by the Ministry of industry and information technology, experts from the PLA University of information engineering use LED light to complete the high-speed transmission of information under special conditions such as underwater, with a speed of 50Gbps (bits per second), equivalent to 0.2 seconds to complete the download of a high-definition movie

in early 2016, it was reported that some users found that Apple had added a description of "lifi capability (Li fi compatible)" to the system cache file since IOS 9.1. It seems that Apple will be compatible with Li fi in the new iPhone 7 or the next generation of wireless transmission standards in the future. In fact, for the emergence of Li fi, some companies, including apple, have begun to layout and measure Li fi technology

however, Li FI is still not popular in the commercial market, and at this stage, there are still not enough well-known terminal buyers who support Li fi. Nevertheless, the Research Institute believes that the combination of Li FI and LED lighting will increase the introduction of this technology, especially in niche markets such as hospitals, aircraft cabins, underwater communications, and even with laser light sources, which will reach a transmission rate of 100gbps, and the technical specifications are expected to be further improved. Therefore, if Li fi makes a breakthrough in technology or business partnership, its market can be developed

3. Plant lighting

plant lighting is one of the most widely used fields in LED agriculture. LED can be used to replace traditional light sources in many occasions, such as greenhouse, plant tissue culture, plant factory and edible fungi production. Today, the main market for plant lighting is plant factories

at present, Philips, OSRAM, Mitsubishi, GE and Siemens, the major international manufacturers, have set foot in the agricultural lighting market, among which Philips has launched "lighting recipes"; Taichang Yiguang has also been involved for a long time. With the rise of Taiwan's agricultural finance trend, it is reported that "Taiwan's major technology manufacturers Hon Hai, delta power, jinrenbao group, Xinxing electronics and the old Datong group have also started to grow vegetables across the industry"; In terms of mainland manufacturers, Hongli optoelectronics has been developing related products, and Sino German optoelectronics is also committed to the research of plant lamps, and its planting effect has been unanimously recognized by customers; The LED plant factory jointly built by San'an group and the Institute of Botany of the Chinese Academy of Sciences will also be settled in Anxi, and the output value is expected to reach 8billion yuan in five years

cases of world enterprises and scientific research institutions developing plant factories

at present, there are some problems in the development of plant factories: the first is limited to the scientific research stage, the second is the high cost, the third is the high price in the terminal market, and whether there are problems in the health and safety of crops cultivated by plant lighting is still uncertain

according to the market forecast: the plant industrialized seedling breeding industry alone provides a huge consumer market for LED light sources. If LEDs are used to replace traditional electric light sources in plant industrialized seedling breeding, the total one-time market size will reach 200billion yuan. The latest report of market research company Navigant research also points out that led is expected to occupy 50% of the market share of plant lighting market as early as 2017. With the improvement of the penetration rate of LED application plant lighting in the world, the Chinese market is also slowly rising, and the market prospect is broad in the future. It is estimated that by 2018, China's LED plant lighting market will reach billions of yuan

the marketization of LED plant lighting in China is relatively slow. To promote industrial development, led plant lighting manufacturers, plant factories and plant research institutes need cross-border cooperation to arrange matching lighting sources according to plant characteristics to promote plant photosynthesis; Jointly promote the commercialization of plant factories and accelerate the development process of LED plant lighting

4. Automotive lighting

due to the small size, easy integration, convenient layout, convenient electronic control and adjustment of luminous flux, long life cycle, high reliability, and can meet the complex automotive use environment, LED lighting has become an important trend in the future lamp development

according to the bulletin issued by the National Bureau of statistics, China's car ownership has reached 163million by 2015. In just 10 years, the sales volume of China's automobile market has increased from 88billion yuan in 2005 to 800billion yuan in 2015. The continuous and rapid development has filled the lighting market with huge business opportunities

in terms of specific vehicle lamps, the highest growth is the interior panel lamp. In addition, from 2015 to 2020, the compound growth rate of the market output value of LED for exterior lighting was 8%, of which the growth rate of direction lamps, fog lamps, etc. was more than 8%, and the compound annual growth rate of the LED packaging output value of headlamp module (distant and near lamps) was as high as 11%. As for the penetration rate of LED application in taillights, it will grow from about 40% in 2015 to more than 50% in 2020. The expansion of LED headlights will be a must for strategists in the future

due to the high threshold requirements for heat dissipation, reliability, brightness and other aspects of automotive headlights, the LED manufacturers recognized by car manufacturers are still mainly international manufacturers such as Japan Riya, Germany OSRAM, Philips, etc., and local manufacturers in Chinese Mainland are still unable to compete with them. At present, the main market of domestic and Taiwan LED factories is still automobile tail lights and interior lights, such as instrument panel backlight. Brands such as great wall and Chery mainly use Taiwan series lamp beads, and accessories factories assemble them into lamps

Taiwan enterprises have turned to niche automotive LED lighting market

however, the scale of automotive LED market continues to grow, and the current average gross profit margin is generally more than 20%, or even higher (the gross profit margin of the front-end market is reported to be more than 50%), the broad profit space and market development potential make Chinese LED manufacturers still spare no effort to actively invest in this field

5, IR LED

IR LED is an infrared LED, which converts electric energy into light energy. It has a series of advantages, such as small size, low power consumption, good directivity and so on

according to the characteristics of IR LED chip, infrared LED products with different wavelengths can be applied to different fields, such as remote control, medical appliances, space optical communication, infrared lighting, pump source of solid laser, automatic card swiping system of highway, camera, monitoring, building intercom, anti-theft alarm, etc. With the acceleration of the development and application of high-power infrared, the R & D focus of IR LED manufacturers has also shifted from the application market with low added value such as remote control, mouse and communication to the application market with high added value such as infrared monitoring of automotive and security products and infrared medical treatment

when Blu ray led fell into Red Sea competition, domestic chip enterprises transformed one after another. At this time, IR LED, which continues to heat up the market, has attracted more and more attention, and has become one of the main target markets for transformation. It is estimated that by 2020, the output value of IR LED (excluding sensors) will reach 710 million US dollars (about 4.711 billion yuan), with an annual compound growth rate of 24%, becoming a new blue ocean for LED manufacturers

according to relevant data, the market scale of infrared LED used in safety monitoring was US $94 million in 2014, and has increased to US $120 million in 2015. However, due to the fierce price competition of LED manufacturers, and more and more manufacturers began to reduce costs by reducing chip size and changing packaging form, the output value of infrared LED in security monitoring applications increased slightly in 2016

6. UV led

uv LED is ultraviolet LED, which is invisible light of single wavelength. UV LED has great application value in medical treatment, sterilization, printing, lighting, data storage, and confidential communication

according to the biological effect of ultraviolet light, ultraviolet light can be divided into the following four bands according to the wavelength from high to low:

uv-a (nm): also known as black light, with the longest wavelength and the lowest energy, occupying the largest share of ultraviolet light in nature. It can cause the pigmentation of the skin to produce black spots, so it is also called blackspot ultraviolet light

uv-b (nm): it is the most destructive part of ultraviolet light in nature, which will cause skin sunburn and erythema, and some of it can be absorbed by the atmospheric ozone layer, also known as erythematous ultraviolet light

uv-c (nm): all absorbed by the atmosphere, usually only artificial light can be used